Ad of the Day: Roojai Online Car Insurance Ads Can Literally Save Lives

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The campaign includes radio advertisements designed to prevent drivers from falling asleep at the wheel.

Thailand-based insurance brand Roojai Online has created a series of “life-saving” ads. The first, “This Ad Saves Your Emotions,” has over 50 shades of green in a wavelength of 505-550 nanometers, based on research that it can relax the nervous system.

BBDO Bangkok developed the campaign, which was later produced by Factory 01 and directed by Un-Wuthisak Anarkaporn.

The online movies will be meant to be outdoor (OOH) commercials featuring cute cats to relax drivers on the roads, bus wraps with meme games to save passengers from boredom, and a nighttime radio commercial designed to keep sleeping drivers awake.

Credits

Creative Director: Thasorn Boonyanate

Creative Director: Rook Floro

Copywriter: Worrawan Chailert and Supalerk Silarangsri

Artistic Director: Pattanapond Ketrathon, Narakorn Puechngen and Todsapon Sripuvatanik

Group Commercial Director: Taksina Vasaruchapong

Group Account Manager: Mira Komolwanich

Account Manager: Pornchanok Wutitanakorn

Head of Brand and Digital Planning: Prasit Kunanuphanchai

Project Manager: Thananya Tagoporn

Agency Producer: Yada Buachan

Production company: Factory01

Director: Wuthisak Anarnkaporn

Film Producer: Warunthorn Charnjitkusol

Film Producer: Rungtawan Nanthasaen

Director of photography: Pasit Tandechanurat

Assistant director: Mattanee Uajarernsup

Assistant director: Wityawat Lakam

Artistic director of the film: Wanlop Plumsee

Post-producer: Wipawee Khirirat

Publisher: Sippanart Olarnsaritkul

Publishing company: Matad

Sound studio: soft melodies

Composer: Artit Vongmetta


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