Dating app BLK launches campaign to promote financial literacy in black community

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The Match Group-owned company will also send “stimulus checks” to select users “to fund dates at black-owned businesses.”

BLK, a dating app that describes itself as “the leading dating and lifestyle app for black singles,” has launched a new campaign – called “Break the Bank” – aimed at promoting financial literacy and resisting inflation throughout the black community. The campaign, launched in partnership with networking collective The Gathering Spot, will be rolled out nationwide during Black Business Month.

BLK is a subsidiary of Match Group, the dating app giant that also owns Tinder and Hinge. As part of its new “Break the Bank” campaign, BLK said in a statement that it will also send out “stimulus checks” that can be used “to fund appointments at black-owned businesses.” For a chance to win, users can record and submit a video of themselves explaining how they would use the funds.

Match Group’s BLK celebrates Black Business Month with a new contest / BLK

The company recently surveyed 20,000 of its users and found that 69% “agree that the recent cost of living hike is hurting their dating and social life.” 66% of users, furthermore, said that inflation has caused them to delay first dates in order to spend more time getting to know a person before meeting IRL.

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Additionally, black business owners also appear to be disproportionately affected by inflation, closing at twice the national average rate, according to BLK.

“Break the Bank” also aims to expand access to financial education programs within the black community. “There is a disparity in financial literacy rates between different racial and ethnic groups in the United States, with black populations tending to have lower financial literacy rates than their white and Asian counterparts,” BLK said in a statement. communicated.

The Gathering Spot, says BLK, will send out in-app push notifications about “black-specific financial advice, with topics ranging from ‘How the rate hike will affect your money flow’ to ‘Tips for take your small business to the next level.’ BLK will offer a live financial literacy workshop to users towards the end of its campaign.

BLK is also promoting The Gathering Spot’s #BlackSummerSpend campaign, encouraging users to spend money on black-owned businesses in a bid to – in the company’s words – “keep the black dollar in the black community.

The news follows Match Group competitor Bumble’s announcement on Friday that it is launching “Luv2SeeIt”, a special video series that highlights unique black dating experiences – featuring celebrities such as Lori Harvey, Joey Bada$$, Madison Bailey and Jidenna.

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