Google announces third-party in-app billing pilot in India and other markets : Newsdrum


New Delhi: Google announced on Friday that the third-party “in-app” billing system pilot will be expanded to India and select other markets, allowing non-gaming developers to offer users the choice of a payment mechanism. alternative billing to that of Google Play.

Reasonable service fees will continue to apply to support investments in Android and Play, according to Google. However, details of what the reasonable service fee will be were not disclosed.

Users will still have the choice of using Google Play’s billing system.

“With this next phase of the Google Play User Choice Billing pilot, all non-gaming developers can offer additional billing choice on top of Play’s billing system for their users in Australia, Japan, India, Indonesia and the European Economic Area,” a Google spokesperson said. said.

The spokesperson added, “We’ll be sharing more in the coming months as we continue to build and iterate with our pilot partners.” With this, all non-gaming developers around the world can register to participate in the pilot and offer this choice to their mobile and tablet users in these selected markets.

The move comes amid developer discontent as well as a growing global scrutiny of app store standards and how commissions are structured by major app stores.

Simply put, user-choice billing refers to the ability for developers to offer another in-app billing system in addition to Google Play. At checkout, users can choose which billing system to use.

In-app purchases are additional content, features, or subscriptions that users purchase within a particular app. Google Play’s billing policy has always required developers to use Google Play’s billing system for in-app purchases of digital goods.

Earlier this year, Google announced a new pilot to explore user-choice billing in apps on Google Play, allowing participating developers to offer users an alternative billing system alongside Google’s billing system. Play.

In March, Google announced that it would allow Spotify to use its own payment system in its Android app under a new pilot program.

Following the passage of a new law in South Korea last year, Google also said it would allow developers to introduce third-party payment systems alongside its own in that market.

According to Google, Google Play is the first and only major app store to drive user-choice billing. No other major app store, whether on mobile, desktop or game consoles, has taken similar steps to provide more payment choices and opportunities for developers, users and all. of the Internet ecosystem, he says.

“Android has always been a unique open operating system, and we continue to evolve our platform and increase the choices available to developers and users, while maintaining our ability to invest in the ecosystem,” said Google’s spokesperson said during the latest announcement.

Over the past two years, Google has moved away from flat pricing, and according to its estimates, currently 99% of developers qualify for service fees of 15% or less.

Google stresses that it constantly listens to external feedback and considers business changes that allow the Android ecosystem to compete and thrive.

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