Havas launches Staybl, an app designed to help patients with Parkinson’s disease interact with digital devices


Havas teams in New York and Germany collaborated with patients and the German Parkinson’s Association to develop the new Staybl app, available for free on the App Store.

In honor of Parkinson’s Disease Awareness Month, Havas Creative announced the launch of Staybl, a new application designed to stabilize the web browsers of people with Parkinson’s disease and other tremor-causing neurological conditions. essential.

“Parkinson’s disease alone affects 6 million adults worldwide, with 70% of those diagnosed suffering from tremors,” according to a statement from Havas. “Additionally, there are millions of other people around the world who experience essential tremors – ranging from children to former professional athletes – who will benefit from this innovation.”

The application, in the making for more than two years, was developed in partnership between teams from Havas New York and Havas Germany. The agency’s teams also partnered with the German Parkinson’s Association and patients in the United States and Germany to optimize the product. It’s free to download from the App Store and is currently only designed for iPads – Havas says it’s working on plans to roll it out to other mobile devices in the future.

Staybl helps tremor sufferers use smart devices and engage in digital experiences primarily by using “technology that simulates counter-motion when a tablet’s browser is shaken, instantly moving in the opposite direction to a tremor,” according to Havas. Other features include the elimination of dragging and sliding motions, vertically arranged buttons, a larger type, and an interface that allows users to adjust app settings based on their current tremor severity.

“We always talk about how technology should improve our lives, but we don’t naturally include everyone in those benefits,” said Eric Schoeffler, Chief Creative Officer, Havas Germany and ECD Europe, in a statement. “Staybl is not a drug, nor a cure. However, it is a technological solution that can facilitate access to the digital world for all people with Parkinson’s disease and tremors.”

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