InMobi Exchange Integrates with In-App Header Bidding Solutions to Reduce Friction and Optimize Competition for Premium In-App Inventory | InMobi | Open mic


Industry-wide header bidding integration allows advertisers and DSPs to have visibility into available ad impressions and place competitive bids for that inventory.rthere

InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange now offers in-app header bidding on virtually all leading mediation platforms including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced Bidding. This allows app developers to access InMobi’s most premium demand on their preferred platform while providing advertisers with frictionless access to quality built-in inventory at scale.

“Our integration with the world’s leading in-app header bidding solutions removes friction from the buying process while maximizing competition for all available in-app impressions in a single destination,” said Kunal. Nagpal, svp and gm, publisher platform and Exchange at InMobi. “This change to the in-app ecosystem is long overdue and enables any app developer to meet the demands of the world’s most renowned advertisers. We thank our mediating partners for their continued support and are delighted to further foster the growth of the auction-first ecosystem.”

Talking about the benefit of header auctions for Southeast Asian publishers, Rishi Bedi, Vice President and General Manager, Southeast Asia, Japan and Korea, shared, “Growing trends of mobile consumption first in Southeast Asia have given impetus to app publishers’ business growth in the past year.And InMobi Exchange has helped publishers improve monetization with the right scale and the diversity of demand across channels and buyers.With the introduction of industry-wide in-app header bidding integrations on the InMobi Exchange, publishers and developers of applications can now maximize their return and their additional revenue.

“As a key part of our app monetization strategy, header bidding has been beneficial in several ways,” said Arief Rizqi, head of ad operations at detiknetwork. “Through header bidding, we are able to maximize yield while having more control and transparency over the demand for our inventory.”

“Through auctions, we are able to maximize our ad revenue by placing all of our app inventory, including video and display, up for auction for all sources of demand. , like InMobi, at the same time,” said Sergei Efimov. , cro of FunCorp, one of the world’s leading developers of entertainment technology products and applications. “By increasing competition for our inventory through in-app header bidding, we are able to increase our eCPMs overall and therefore increase our ad revenue.”

“Header bidding has been a game-changer for our app monetization strategy,” said Mark Beck, CMO and CFO of London-based mobile games studio Tripledot. “With in-app header bidding, we are able to drive competition for our inventory to increase yield while simultaneously improving operational efficiency, which means less work for our team. Putting all of our sources of demand on an equal footing through header bidding ensures that we always receive a fair price for our impressions.”

The buyer side also sees the benefits. “With header bidding, we have more flexibility to find the scale required at the right price with our target users. And with a single integration path through InMobi Exchange, we can now expect simpler sourcing paths , optimized performance across a diverse set of publishers, and a better return on our ad spend, all in addition to our supply path optimization (SPO) goals,” said Dennis Mink, vice president of marketing at Liftoff.

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