Krispy Kreme and Xbox are uniting again. Not only will the Forza Horizon 5-inspired Ultimate Taste Adventure range be hitting stores, there will be a number of surprise additions along the way. The partnership will see the brands not only collaborate on limited edition donuts, but they will also offer the chance to win one of 140 Xbox Series S consoles by purchasing the Taste Adventure Dozen, Choose Your Own Dozen or 3 Pack.
Fans will receive one month of free Xbox Game Pass Ultimate membership with each initial purchase. The Ultimate Taste Adventure range will be available to buy from Krispy Kreme stores across the UK and Ireland, or from the cupboards of select supermarkets and petrol stations between June 6 and July 3.
The Forza Festival donut filled with raspberry and kreme and topped with frosting + a sugar plate with the Forza logo will be joined by the Game Changer donut, with a brownie batter filling and topped with icing + a plate in Xbox sugar.
There will also be exclusive “money can’t buy” drops and surprises up for grabs throughout the campaign. Nadine Singler, Director of Brand Communications and Sustainability at Krispy Kreme UK, said: “We are delighted to be partnering with Xbox and their hugely popular game Forza Horizon 5 again this year. Our new collaboration will bring people together to enjoy our delicious donuts and provide customers with amazing opportunities to win surprise gifts along the way.