Sondre Lerche shares title track “Avatars of Love” for Valentine’s Day

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Sondre Lerche will release a new double album love avatars on April 1, and as a Valentine’s Day gift for us, he shared the gorgeous title track and its whimsical and soulful animated lyric video. Against a jazzy, synthetic orchestral accompaniment – ​​all very Prefab Sprout – Sondre unleashes a litany of romantic imagery, including some of his favorite films and records. “Play ‘Signs’ by Drake or ‘Signs’ by Snoop”, he sings before rhyming with “Play every single damn Disintegration Loop”.

“I had scribbled the title ‘Avatars of Love’ in my notebook when I started writing the songs for this album, but the title track itself didn’t materialize until the end of the whole process” , explains Sondre. north of the Lofoten Islands in Norway to start work on a new book, I ended up spending the whole week writing ‘Avatars’. I thought I was done with the album, but this song just kept coming. It was meant to be a compact little song, but when I started messing around with some of the albums, songs, and artists that had been significant to my recent state of mind, its scope expanded. What started as a joke in my head about folklore versus eternity, and the anniversary of Joni Mitchell’s ultimate freedom versus love travelogue, Blue, ended with this musical rant that changed the way I see the song. All those songs, albums and artists that helped me express how I felt, before I could put it into my own songs. It was like a meditation on all the themes of the album, like the centerpiece that was missing from all my songs. And it was clear what the album would be called.

Watch the lyric video below.

Sondre will be on tour this spring and dates include NYC Le Poisson Rouge on May 21. All dates are listed below.

Valentine’s Day also seems an opportune time to mention that Sondre has its own range of biodynamic wines produced by Castell D’Age in Catalonia: a rosé, “Luz y Luz” Rosado 2020 and a sparkling, “Cuvee Patos” Cava Brut. Both sell for around $25 and you can order them hereor buy them in Brooklyn at Stranger Wines and Fiasco.

2022 Tour Dates:
4/9 – Berlin, DE – Badehaus
4/10 – Amsterdam, Netherlands – Tuinzaal
4/13 – Dublin, IE – Pepper Canister Church
4/15 – Manchester, UK – Gullivers
4/16 – London, UK – The Grace
4/17 – Paris, FR – 1999
4/18 – Zurich, CH – Photobastel
4/19 – Milan, IT – Biko
4/29 – Vancouver, BC – Fox Cabaret
4/30 – Seattle, WA – The Crocodile
5/1 – Portland, OR – Doug Fir Lounge
5/3 – San Francisco, CA – The Chapel
5/5 – Los Angeles, CA – Masonic Lodge
5/6 – San Diego, CA – Soda Bar
5/7 – Palm Springs – The Alibi
5/8 – Phoenix, Arizona – Valley Bar
5/10 – Santa Fe, New Mexico – Meow Wolf
5/11 – Fort Collins, CO – Aggie Theater
5/12 – Denver, CO – Daniels Hall at Swallow Hill
5/14 – Minneapolis, MN – The Boardwalk
5/15 – Chicago, Illinois – City Vineyard
5/17 – Ann Arbor, MI – The Ark
5/20 – Boston, MA – City Vineyard
5/21 – New York, NY – The Goldfish
5/22 – Pawling, NY – Daryl’s House
5/24 – Philadelphia, Pennsylvania – City Winery
5/25 – Washington, DC – City Vineyard
5/27 – Atlanta, GA – City Vineyard
5/28 – Louisville, Kentucky – Zanzabar
5/29 – Nashville, TN – City Vineyard


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