Tata jumps on Super App Bandwagon with the launch of Tata Neu

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Tata Group has unveiled its cool app called “Tata Neu” which offers services such as e-commerce, grocery deliveries and hotel reservations all in one place.

The super app will feature properties and investments from the shopping giant like online grocer BigBasket, electronics store Croma, pharmacy service 1mg, luxury brand Cliq, streaming app Tata Play, airline at low prices AirAsia and Starbucks.

Users will also be able to access Tata Pay, a payment service that also offers loans and insurance. They can also receive cashback, rebates and rewards in the form of Neucoins, which can be used across all Tata Group services.

Tata hopes Tata Neu will help it support Flipkart and Jio platforms in India, as well as Grab and AirAsia, which have recently created great apps, around Asia Pacific.

“Tata Group is focused on transforming businesses for the digital world and in the context of consumers, bringing them together in a unified platform that delivers an omnichannel experience,” said N. Chandrasekaran, Chairman of Tata Group.

“With Tata Neu, we are focused on making life easier for Indian consumers. The power of choice, seamless experience and loyalty will be at the center of Tata Neu, delivering a powerful One Tata experience to Indian consumers.


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