TikTok owner ByteDance launches Instagram-like social media app

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ByteDance, the Chinese company that owns TikTok, is expanding its products with a shopping and lifestyle recommendations social media app.

The app, Kesong, was launched last week and allows users to share photos and videos, as well as fashion recommendations and shopping experiences.

The app is similar to Xiaohongshu, known as Red outside of China, a social lifestyle and e-commerce platform with over 200 million users.

ByteDance, the company that owns TikTok and Douyin, has launched a new social media app Kesong

Xiaohongshu is often compared to Instagram for his influence on young people and his lifestyle.

Kesong would be led by Alex Zhu, senior vice president of product and strategy at ByteDance and a former head of TikTok.

The move comes as ByteDance seeks to expand its empire with more social media apps in China and abroad as it seeks to take on Chinese tech giant Tencent, owner of WeChat.

ByteDance owns Douyin, the Chinese version of TikTok, which has more than 700 million daily users, and Toutiao, a popular news aggregator in China, which has 200 million users. ByteDance was recently valued at $300 billion.

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