The trend of ‘instant’ grocery apps in the UK is hard to ignore – promising supermarket deliveries to your doorstep in as little as 10 minutes. First rising to prominence through lockdowns, these apps have remained a feature of the UK business economy in major cities ever since.
One such startup, Getir, was valued at $7.5 billion in June and is just one of many in the space. Waiting in the wings, traditional retailers, including supermarkets and e-commerce players, are also getting in on the act.
This is clearly a rapidly changing space, with online grocery sales in the UK expected to increase by around 50% over the next four years, according to eMarketer. So how should retailers, agencies and FMCG companies think about this emerging sector?
With this report, InMobi used its own in-house research and survey tool InMobi Pulse to gauge the opinions of 1,000 top city dwellers across the UK.
In this report, you will learn:
How do the public, and specifically app users, think of “instant” groceries?
What, if anything, have they replaced, and what are the most important aspects of these services?
How often do customers use these services? For those who don’t use them yet, how aware are they?
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