UK Instant Delivery Grocery Apps Market: The Consumer Perspective

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The trend of ‘instant’ grocery apps in the UK is hard to ignore – promising supermarket deliveries to your doorstep in as little as 10 minutes. First rising to prominence through lockdowns, these apps have remained a feature of the UK business economy in major cities ever since.

One such startup, Getir, was valued at $7.5 billion in June and is just one of many in the space. Waiting in the wings, traditional retailers, including supermarkets and e-commerce players, are also getting in on the act.

This is clearly a rapidly changing space, with online grocery sales in the UK expected to increase by around 50% over the next four years, according to eMarketer. So how should retailers, agencies and FMCG companies think about this emerging sector?

With this report, InMobi used its own in-house research and survey tool InMobi Pulse to gauge the opinions of 1,000 top city dwellers across the UK.

In this report, you will learn:

  • How do the public, and specifically app users, think of “instant” groceries?

  • What, if anything, have they replaced, and what are the most important aspects of these services?

  • How often do customers use these services? For those who don’t use them yet, how aware are they?

Download the report for free by filling out the form below.


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