UK pilot app pushes people towards healthier lifestyles


The UK government is pushing the public towards healthier lifestyles with the launch of an app-based pilot scheme to reward walking and healthy eating with gym passes and clothing, food and entertainment At a reduced price.

The rewards scheme will award points to participants based on actions taken as well as fruit and vegetable consumption, which can then be redeemed for £3million in incentives backed by the Department of Health and Social Care.

From January 2022, participants from an as-yet-undisclosed location in England will be able to don a wrist-mounted device to count their steps and provide personalized dietary advice to the wearer, supported by a new app developed by HeadUp Systems following of a call for tenders. .

Health and Social Care Secretary Sajid Javid said: ‘I want to make sure we do everything we can to tackle health disparities across the country, and this new pilot project will open the way to developing innovative ways to improve people’s lives, and also help reduce the pressure on the NHS.

“This pilot project is a great opportunity to find the best way to inspire people to make small changes to their daily lives that will have a lasting positive impact on their health.”

The preventative measures aim to reduce the NHS’s estimated £6billion annual bill for treating obesity-related illnesses, with around two-thirds of adults living in England classified as overweight or obese.

Drawing on the expertise of Sir Keith Mills, pioneer of the Airmiles and Nectar points reward programs, the initiative promised to protect user privacy and security as a matter of course.

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