What is it, why does it appeal to Gen Z

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A new social media app is attracting attention, especially among young adults and Gen Z: BeReal.

According to data analytics firm Apptopia, the BeReal app was launched in December 2019, but 65% of its lifetime downloads were this year. Earlier this month, Apptopia announced that BeReal’s monthly active users had increased by 315%.

So what is the BeReal app, how does it work and why is it different from other social media apps?

Let’s dive into it.

What is BeReal?

The French social media platform claims to encourage users to be, well, the one in its name – real – and is advertised as a genuine way to share daily life with friends.

The app notifies users once a day to post and only gives them two minutes to take a picture of themselves or their surroundings without filters.

The BeReal social media app continues to grow in popularity.

Primarily, this app is designed to give users a more authentic or accurate representation of a person’s life.

“Each day at a different time, everyone is notified simultaneously to capture and share a photo in 2 minutes. A new and unique way to find out who your friends really are in their daily lives,” the company explained on its website. .

Unlike other social media platforms, including Instagram and Facebook, BeReal does not have a visible follower count or ads.

According to Apptopia, BeReal subscribers will also know if and how many retakes a user has taken before submitting the photo.

Where can I download BeReal?

Currently, the app has almost 6.8 million users according to reports by the Mobile Market Intelligence Company. You can download the BeReal app with your Android or iPhone device.

According to additional data.ai analytics, BeReal ranked 4th in downloads on Thursday in the US, beating Instagram to 5th place.

Generation Z, young adults spark interest in BeReal

Social media platforms aimed at young users, including Instagram, Snapchat and TikTok, continue to grow in popularity, which may be why more and more apps, including ReReal, are trying to tap into young people. .

Last year, when announcing Facebook’s third quarter results, Facebook CEO Mark Zuckerberg said his platform would make winning back young people a key priority moving forward.

“We are reorganizing our teams to make serving young adults their north star, rather than optimizing for the greatest number of older people. Like everything, this will involve compromises in our products and it will probably mean that the rest of our community is going to grow more slowly than it otherwise would have. But it should also mean that our services become stronger for young adults. This change will take years, not months, to fully execute, and I think that this is the right approach to growing our community and our business for the long term,” Zuckerberg said.

Other recently developed web games continue to grow in popularity and reap financial rewards. Wordle, the online puzzle acquired by The New York Times earlier this year, continues to generate interest.

RELATED: What is Wordle? What to know about the popular game among millennials

The game asks players to guess a valid five-letter word in six tries or less. After each guess, the color of the tiles will change to show how close your guess was to the word.

RELATED: Wordle bought by the NYT

Wordle was acquired for an undisclosed price. The Times reported it was “in the seven figures”.


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